Glossary entry

Portuguese term or phrase:

"peças" - publicidade

English translation:

publicity pieces

    The asker opted for community grading. The question was closed on 2010-01-13 21:54:10 based on peer agreement (or, if there were too few peer comments, asker preference.)
Jan 10, 2010 21:04
14 yrs ago
12 viewers *
Portuguese term

"peças" - publicidade

Portuguese to English Marketing Marketing / Market Research marketing
Entre todas as "peças" que criei na campanha, essa tem um destaque especial: trabalha com a obsessão das mulheres em frente ao espelho.

Nesse sentido, pieces seria o termo apropriado?
Proposed translations (English)
5 +2 publicity pieces
5 +2 ads
4 +1 spot
4 props

Proposed translations

+2
6 mins
Selected

publicity pieces

A palavra 'pieces' pode ser usada tranquilamente em ingles. Trata-se de um termo geral que significa 'artigos' ou 'objetos' de comunicacao, tais como folhetos, estudos de casos, comerciais, spots de radio, etc.
Example sentence:

It can be very expensive to have a publicity piece produced by a senior marketing company.

Peer comment(s):

agree Marlene Curtis
18 mins
agree judith ryan : agree
16 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Muito obrigada!"
+1
2 mins

spot

sug.

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Note added at 6 mins (2010-01-10 21:10:42 GMT)
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spot: A short presentation or commercial on television or radio between major programs
http://www.thefreedictionary.com/spot
Peer comment(s):

agree Verginia Ophof : spots
4 mins
Obrigada.
agree Carla Lopes
5 mins
Obrigada, Carla.
disagree Joao Martinez da Cruz : Na minha opiniao, 'spot' e um termo mais especifico dentro da categoria 'pecas de publicidade'. Geralmente nos referimos a 'radio spots'.
6 mins
Obrigada, João, mas infelizmente não é isso que o dicionário indica.
neutral Sacha Quadrelli : Mais ou menos. Spot é de radio ou TV. Peças podem ser impressas (revista etc.) ou outdoor
100 days
Something went wrong...
+2
52 mins

ads

This would cover it, just in case it's not only for TV or radio. It might be a poster, a banner or a billboard. In any case, they're all ads (advertisements).
Peer comment(s):

agree Zoe Perry
5 mins
Thanks, Zoe
agree Sacha Quadrelli
100 days
Thanks, Sapo70
Something went wrong...
6 hrs

props

props pode se traduzir como "peças".....digamos em um "fashion show"
Something went wrong...
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