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Glossary entry

português term or phrase:

cartão de visitas

inglês translation:

business card / trademark (see context)

Added to glossary by Marlene Curtis
Sep 14, 2009 19:03
14 yrs ago
4 viewers *
português term

Cartão de visitas

português para inglês Marketing Marketing/pesquisa de mercado business card
Frase:

Tecnologia é nosso cartão de visitas.
(I wonder if "business card" would do it. This is the first sentence in a marketing brochure, so maybe there is something better).

Thank you,
Proposed translations (inglês)
4 +7 Business Card
4 +2 Technology is Our Business
4 +2 Calling Card
5 Business card
4 visiting card
3 our business
References
Business Card
calling card
Change log

Sep 17, 2009 14:53: Marlene Curtis changed "Edited KOG entry" from "<a href="/profile/131313">Sonny Tissot's</a> old entry - "cartão de visitas"" to ""business card / trademark (see context)""

Discussion

Marlene Curtis Sep 15, 2009:
Current use of the term "calling card" (in the USA http://www.google.com/search?source=ig&hl=en&rlz=1R2SKPB_enU...
airmailrpl Sep 15, 2009:
phone calls use phone card Definitions of calling card on the Web:

* a printed or written greeting that is left to indicate that you have visited
* a distinguishing characteristic or behavior; "bombs are a terrorist's calling cards"
wordnetweb.princeton.edu/perl/webwn

* A calling card is a particular object sometimes left behind by a criminal at a scene of a crime, often as a way of taunting police or obliquely ...
en.wikipedia.org/wiki/Calling_card_(crime)

* Alternative spelling of calling card
en.wiktionary.org/wiki/calling-card

* A small printed card which identifies the bearer, traditionally presented for introduction when making a social visit to a home or when attending a formal social event or business meeting; An attribute, object, or behavior which is distinctly characteristic of someone or something; Excrement ...
en.wiktionary.org/wiki/calling_card

* a physical support, often in the form of a wallet-sized card made of plastic or paper, which contains contractual information as to using postpaid ...
www.crtc.gc.ca/dcs/eng/glossary.htm
Marlene Curtis Sep 15, 2009:
Calling Card Here in the USA a calling card is mostly a card used for making phone calls.
Martin Clowes Sep 15, 2009:
Olá Susana, Agradeço mesmo, mas imagine a confusão que daria se futuramente alguém consultasse o glossário buscando "cartão de visita" e achasse "technology is our trademark". Nem daria para entender o porquê dessa resposta! :) Afinal, isso aqui é para trocar ideias e oferecer sugestões, não estou tão desesperado para ganhar pontos! abçs e tudo de bom p/ vc
David Drysdale (X) Sep 14, 2009:
In my opinion, even though "calling card" sounds like something form yesteryear . . and business card is definitely "cartão de visita", it sounds/flows much better to say . . Technology is our business or Technology is our calling card! Either one!
Susana Alves Sep 14, 2009:
I agree with technology is our trademark. Martin you should post as an answer.
Marlene Curtis Sep 14, 2009:
Business Card I think it does. It's a very visual marketing punch line, to my view.
Sonny Tissot (asker) Sep 14, 2009:
Martin's comment Thank you all for your inputs. That 's exactly my doubt - if the metaphor conveys the same meaning in English.
Martin Clowes Sep 14, 2009:
"Business card" sounds strange and verging on translatorese. Have you ever heard this expression used this way? I haven't. On the other hand, a trademark in the metaphorical sense is what a company is known for and is frequently used this way in informal speech.
Marlene Curtis Sep 14, 2009:
Correction What is the very first thing...?
Marlene Curtis Sep 14, 2009:
Business Card What is the first very thing you hand out to a new customer? A business card! This is a methapor and it means, to my view, a first impression.
Martin Clowes Sep 14, 2009:
Technology is our trademark I haven't put this as an answer because it would be confusing in the glossary.

I think the intention is to convey that technology is the acknowledged strong point of the company. The above is a more natural way of conveying this idea than "business card", even though it's far from the literal meaning, and being alliterative it's a good title line. Just a suggestion.

Proposed translations

+7
2 minutos
Selected

Business Card

Literally. :))
Peer comment(s):
agree Beta Cummins
4 minutos
Thanks Beta!
agree Silvia Aquino
16 minutos
Grata!
agree Maria José Tavares (X)
17 minutos
Grata!
agree Antonio Tomás Lessa do Amaral
11 horas
Grata!
agree Isabel Maria Almeida
13 horas
Grata!
agree Flavia Martins dos Santos
18 horas
Grata Flavia!
agree George C.
1 dia 15 minutos
Grata!
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4 KudoZ points awarded for this answer. Comment: "Thank you everyone. Decision based on peer agreement. I will also keep Martin's answer."
4 minutos

visiting card

.
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50 minutos

our business

sugestão: "technology is our business"

bom trabalho!
beatriz
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+2
41 minutos

Technology is Our Business

Apesar de não ser uma tradução "literal", eu diria dessa forma tissot....

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Note added at 45 mins (2009-09-14 19:48:40 GMT)
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Veja esse exemplo aqui:

http://www.bluefishplc.com/

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Note added at 1 hr (2009-09-14 20:39:10 GMT)
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Ah, entendo. Mas mesmo assim, acho que poderia usar esse termo sim. Vamos ver se outros colegas sugerem algo melhor. Boa sorte! :)
Note from asker:
Obrigado, Mary. Neste caso específico, não se trata de uma empresa de tecnologia, mas uma empresa que usa alta tecnologia em seus produtos. Neste caso, eu poderia usar "our business" também?
Peer comment(s):
agree Thais Castanheira
5 horas
Thanks a bunch Thais, have a great evening!
agree Martin Clowes : Uma boa opção - e "business" serve para qq serviço prestado. E principalmente, sendo q se trata da primeira frase dum documento de divulgação, tem um impacto bom no ouvido de quem fala inglês.
9 horas
Com certeza. Após pensar com calma, pensei logo nessa expressão que por sinal é muito comum nos EUA. Mas confesso que gostei da sua sugestão também "Technology is our Trademark". Obrigada Martin e uma boa tarde!
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20 horas

Business card

I have heard this a lot here in the UK. Good luck.
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+2
2 horas

Calling Card

It's an option, at least for a US translation. However, in terms of style I really like Martin's suggestion.

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Note added at 2 hrs (2009-09-14 21:27:31 GMT)
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Although calling card is changing its meaning to mean phone card.

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Note added at 20 hrs (2009-09-15 15:27:06 GMT)
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http://www.websters-online-dictionary.org/definition/calling...

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Note added at 20 hrs (2009-09-15 15:28:02 GMT)
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Modern Usage: Calling Card
Domain Usage
Screenplays


Money is the devil's calling card. He is not welcome in this house. (The Big Squeeze; writing credit: Marcus DeLeon)
Peer comment(s):
agree airmailrpl : - see references
1 hora
Thank you for the references.
neutral Martin Clowes : Thanks so much for your comment. I'm thinking about the context of a marketing brochure, and the whole "business card" thing makes me think of pushy sellers you don't really want to buy things from!
7 horas
Thank you. I agree.
agree Carla Selyer : This is correct for a marketing context and is different from saying 'business card', per the references provided below.
11 horas
thank you.
neutral Marlene Curtis : Calling card here in the USA is a card for making phone calls. http://www.google.com/search?source=ig&hl=en&rlz=1R2SKPB_enU... only use the term in the phone call context nowadays...
17 horas
Thank you, you are partially correct, it is its newest meaning and becoming more prominant.
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Reference comments

9 minutos
Reference:

Business Card

Business card
Reference:

http://us.moo.com/en/

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3 horas
Reference:

calling card

BMG - Your Growth Is Our Focus
Our reputation is our calling card, so we will be honest from day one as to whether or not we can help you achieve your objectives. ...
www.barlowmktg.com/experience_guarantee.htm

Aaron Williams and the Hoodoo | appletonhub.com | Appleton Post ...
29 Jul 2009 ... “Our lack of subtleness is our calling card.” Bass player Z came into the band after a long search. “We're a band but also great friends and ...
www.appletonhub.postcrescent.com/article/20090729/.../90729...

Official Website of the Governor of Massachusetts - - Press Release
"Innovation is our calling card in Massachusetts, and this partnership with MIT, the University of Massachusetts, Boston University, EMC and Cisco Systems ...
www.mass.gov/?pageID...L=1&L0...sid...

offers - Starwood Hotels & Resorts
A warm reception is our calling card, your first taste of exceptional treatment. As an added benefit of staying at the Sheraton Libertador Hotel, ...
www.specialoffers.starwoodhotels.com/sheraton_libertador/so...

#
Try To Remember - The Fantasticks DVD Movie
The Facial Workout Because the Muscles Dont End At the Neck. Our face- constantly exposed, is our calling card. We may . ...
www.cduniverse.com/productinfo.asp?pid=6811958

Hair Salons in Trexlertown, PA - AOL Local Yellow Pages
Hair by Kristen Nicol610-391-0070 | Official Website. 1027 Trexlertown Rd, Trexlertown, PA. Where Personalized Service Is Our Calling Card ...
www.yellowpages.aol.com/search?area=Trexlertown,.

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Note added at 3 hrs (2009-09-14 22:43:00 GMT)
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Hispanic Magazine
Specialties: “Ceviche is our calling card,” says García. His favorite is the Panamanian ceviche, a nod, no doubt, to his heritage. ...
hol.hispaniconline.com/HispanicMag/Dec/Features01.html


Cousiño-Macul introduces “LOTA'
LOTA is our calling card and a statement saying that our family is committed to working on the highest quality level.” ...
www.cousinomacul.cl/download/background/lota_background.pdf -

Services
Canopi more than appreciates this - the well-planned and executed eLearning project is our calling card and why we're now the preeminent eLearning designers ...
www.canopi.com.au/Services/tabid/92/.../en.../Default.aspx -

Furbism.com
Innovatition is our calling-card, and it will continue to be. The hardware doesn't make a Mac, the creative use of that hardware through clever and inspired ...
www.furbism.com/ -

manhattan subzero repair
no matter what model and how old is your refrigerator we can repair it for you for many year to come. You satisfaction is our calling card. ...
www.manhattansubzero.com/aboutus.aspx -
Peer comments on this reference comment:
agree Carla Selyer
10 horas
thank you
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