English to Russian Marketing Marketing

Доброго времени суток.


If, like Acme, Native told the story themselves, it would go something like this:

Amy H. had breast cancer in her family and was trying to reduce the risk associated with conventional deodorants. Every natural solution she tried either left her with chemical burns or didn’t hold up in the humid weather of the South. Native saved the day!

Carolyn D. borrowed her granddaughter’s bar of Native and was truly amazed that after seventy-seven years of trying different brands, she no longer had odor after biking or paddleboarding.

Either one of those statements could be transformed into a value story. Add a little more emotion, build out the normal, and with some tweaking and work, we could turn that into a great video ad, some ***online copy***, or even a dramatic poster or billboard. But even with those adjustments, we wouldn’t be tapping into the critical leverage point that a customer story has and a value story lacks: inherent credibility.

Спасибо.