Glossary entry

English term or phrase:

Commercial Director Western and Southern Europe?

English answer:

Sales / Commercial Director Western and Southern Europe

Added to glossary by Charles Davis
May 4, 2017 20:57
7 yrs ago
4 viewers *
English term

Commercial Director Western and Southern Europe?

Not for points English Marketing Business/Commerce (general) Title (business card)
Is that correct?Any other option?
I do not need a translation ...only need to know if it is correct and if not what is best to indicate on a business card
Change log

May 5, 2017 05:53: Barbara Carrara changed "Language pair" from "English to Italian" to "English"

May 18, 2017 04:45: Charles Davis Created KOG entry

Votes to reclassify question as PRO/non-PRO:

Non-PRO (2): Edith Kelly, Yvonne Gallagher

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Responses

+2
10 hrs
Selected

Sales / Commercial Director Western and Southern Europe

Your own version is fine, with the proviso than what is called a direttore commerciale in Italian or a directeur commercial in French or a director comercial in Spanish often corresponds to a sales director rather than a commercial director in English. Both terms exist; the difference, if any, is a question of emphasis. A sales director is responsible for sales volume, meeting sales targets, advertising and marketing; a commercial director has wider concerns, including for example export/import and customs, relations with other businesses, planning of new products. So it depends on the person's responsibilities. But sales director is in general a more common term; not all companies have a commercial director as such. And given that this person is responsible for particular geographical areas, I think "sales director" is more likely to be the appropriate term.

As for the second bit, "Western and Southern Europe" is more idiomatic than "West and South Europe". Curiously, this is not true of other continents. We refer (usually) to South Asia and (always) to South America. South Africa is a special case because it's the name of a country; we call the southern part of the continent Southern Africa. But we say West Africa. But although West Europe and South Europe can be said, and we certainly use West European and South European as adjectives, "Western and Southern Europe" is the best choice here.
Peer comment(s):

agree danya
1 hr
Thanks, danya :)
agree Yvonne Gallagher
1 hr
Many thanks :-)
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Comment: "Selected automatically based on peer agreement."
+1
5 mins

Commercial Director West & South Europe

*
Peer comment(s):

agree acetran
3 days 12 hrs
Thank you very much for your kind attention and support.
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